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MarketBridge is a modern marketing agency with key focus on services like Market Research and Digital Marketing. I manage back and middle offices of the firm including Accounts, Finance, Marketing, HR, recruitment of the servicing leads and to ensure smooth delivery of the projects.

Bank Alfalah Limited, Lahore Head of Marketing Strategy & Analytics | July 2018 – February 2020 As key liaison person for groups and business within the Bank, (i.e. Retail, Consumer, Digital, Islamic, SME, Corporate and others), my job was to work with all businesses to develop their Marketing strategies based on their business data and objectives. Additionally, I looked after the development and allocation of Marketing budget to different groups and other CSR initiatives. Head of Product Development | June 2017 – December 2017 As the Head of Product Development for Personal Loan & AMEX, I had to ensure profitability and smooth operations for both portfolios. My unit’s responsibilities included developing new product variants, supporting sales in achieving monthly and yearly sales targets, improving procedures, and managing budget & expenses. Product Manager | March 2015 – May 2017 Primary job role was to develop new product lines for Bank Alfalah’s consumer business. I launched Alfalah Personal Loan and American Express credit cards during this period. I led the project teams to develop the business model, product & pricing strategies, systems & processes, credit policy, distribution plan, acquisition strategies, documentation, and 5 years P&L forecast.

Sizmek is a digital campaign management and analytical tool. I explored business prospects with local publishers, agencies, and advertisers. Worked closely with my clients during planning, execution, and analysis stages and helped in achieving their digital campaigns objectives.