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Major responsibilities include provisioning of corporate customer services and governance, timely terminal operations, fuel supply and demand supply gap management. • Responsible for multi-channel sales development, formulating strategic sales and marketing initiatives, planning, identifying market challenges along with its solutions, ensuring revenue and profits growth. • Sole responsible for handling and coordination with external clients w.r.t refinery products. • Responsible for overall terminal operations, cargo handling, client dealing, logistic scaling & monitoring. • Sole responsible for handling Bitumen cargo in order to meet the deficit demand of the country. • Ensuring timely operations and product availability from APL Terminal to all across Pakistan. • Marketing and sales of Bitumen, Lube Base Oils (LBO), Rubber Process Oil (RPO) and Waxes (Low Melt & Medium Melt) to industrial clients. • Acquiring customer demand of Bitumen Grades, LBO grades and waxes and planning the product alignment with refinery to ensure product availability as per customer needs. • Developing & executing marketing plans. • Development & Implement promotional activities as per the allocated budgets. • Coordinate with finance for payments of customers. • Coordination with purchase for procurement & production of promotional material. • Develop and maintain positive relationships with assigned customer accounts. • Understand customer needs and identify opportunities to provide solutions and services that meet those needs. • Proactively communicate with customers to ensure satisfaction with the company's products or services. • Address customer inquiries and concerns promptly and professionally, aiming for high resolution rates. • Upsell and cross-sell additional products or services to existing customers, contributing to revenue growth. • Develop and implement strategies to achieve assigned sales targets. Manage and track customer accounts, monitoring sales performance and identifying opportunities for growth. • Prepare sales proposals and presentations tailored to specific customer needs. • Negotiate contracts and pricing with customers to reach mutually beneficial agreements. • Conduct market research to identify and understand customer trends and competitor activities. • Analyze customer data to identify sales opportunities and areas for improvement in customer service.